Japanese Automobile Industry



Japanese automobile industry started its journey with the launch of small cars featured with very small engines (from 360cc to 600cc) which kept taxes very low as compared to large cars. Within a short span of time, demand for Japanese vehicles increases that brought a boom in the country’s automobile market. Increase in the domestic demand for vehicles along with the growth of Japanese car companies into foreign markets in 70s accelerated the growth of the automobile sector. At present, the Japanese automobile industry is one of the largest and prominent automobile industries in the world. Every Japanese automaker contributed in a way that helped the country’s automobile industry to reach this place. Japanese automotive manufacturers always try to make a place in the heart of buyers by offering the most comfortable and efficient vehicles.


With every model launched by Japanese makers, they have proved that anything is possible. Earlier, reliability and luxury did not go hand in hand, but the introduction of Toyota’s Lexus LS 400 changed all of that. Even now, twenty-five years later, the car still has the global repute that it deserves. When the world was looking for a fun-sporty vehicle, Nissan launched Fairlady Z or Datsun 240Z (in some markets). In bringing the hybrid technology mainstream, Japanese maker, Toyota Motor played a major role. It launched Toyota Prius in ‘97 and since then the car has sold millions of units across the world and has its new variants including a compact Prius c, the larger Prius v and Prius Plug-in.

While thinking about Japanese cars one thinks about reliability and great quality. Japanese makers have achieved popularity simply because they always do well on all promises made. Time and again with their models, Japanese automakers have proved that they are better than other makers. Their main focus is always towards customer’s satisfaction. They even teach their staff to work with the customer in mind in order to develop a fine vehicle. The huge amount of money is being spent by automakers to upgrade their technology.

Not only new vehicles, even used automobile sector of the country is famous among masses across the world. People are willing to buy a used vehicle as even though the vehicle is second-hand, but still its overall condition is excellent and are available at practical prices. These vehicles are popular for less engine trouble and their superb quality. While offering used vehicles, Japanese market gives the best combination in price, economy, quality standard and flexibility.

Japanese automakers have a solid track record of building reliable and efficient vehicles for decades. To satisfy the strong demand for vehicles, Japanese automakers are increasing their production. The growth of Japanese automobile industry wasn’t quick. Japan started with introducing small cars and with improvement in every vehicle it eventually became world’s one of the top automobile industries.

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